Country PESTEL Analysis: Iran

Country PESTEL Analysis: Iran Despite political and economic ups and downs and uncertainties IRAN remains one of the Middle East top countries when it comes to the growth potential. With largest young population IRAN is considered one of the best export markets in the region. POLITICAL: Unique factor is that it is religious and Islamic. The political system of Islamic republic is based on 1979 constitution. Accordingly it is duty of Islamic government to furnish all citizens with equal and appropriate opportunities. The white revolution which is a step taken with a view to strengthening the foundation of the despotic regime and to maintain the economic links. The tax environment for foreign businesses is highly risky. The corporate tax rate has been lowered to a flat 25% from the previous maximum of about 60. The fiscal year starts on March 21 and ends on March 20 of other year. TYPES OF TAX Income tax Islamic taxes Real estate taxes Capital gain tax Indirect taxes ECONOMICAL FACTORS: Inflation rate for IRAN is 13.50% for year 2010 while in 2009 it was 25.60%. It is transition economy with large public sector and estimated 50% of economy centrally planned. A unique feature is the large size of religious foundations whose combined budget makes up more than 30% of central government. Unemployment rate is 11.80%. According to official estimates some 3.5 million working age Iranians are currently unemployed. The jobless rate is high among women and youth of Islamic republic. GDP- real growth rate is 1.50%. GDP per capita is $ 4732. It is 18th largest economy purchasing power parity. Irans non-oil exports, excluding gas condensates to the Gulf Cooperation Council [GCC] were valued at $2.281 billion during the first 9 months of the current Iranian calendar year (March-December, 2010), showing 25 percent over the same period last year. The economic growth prospect for IRAN in 2011 is 3.2%. Prospects for both developing and high income economies of Middle East and North Africa should improve through 2011. Oil prices are expected to remain broadly stable over the forecast period, at around $75 a barrel.  Strong global activity is allowing crude oil to return positive growth. Oil prices are expected to remain stable over forecast period at $75 per barrel. GDP growth for developing oil exporters should reach 3.1 and 3.7 percent, respectively, in 2010 and 2011. Basic statistics and population Physical areas: Area of the country 164 800 000 ha Cultivable area 51 000 000 ha Annual crops 12 106 644 ha Permanent crops 1 686 619 ha Population: Total population 60 050 000 inhabitants Population density 36.4 inhab./km ² Rural population 38.3 % Water supply coverage: Urban population 95 % Rural population 86 % EXPORTS in IRAN   Below are the top 10 U.S. exports to Iran during the first 5 months of 2010. Soybeans à ¢Ã¢â€š ¬Ã‚ ¦ $50.3 million, up 3.2% from 2009 (54.7% of total) Chemical wood pulp à ¢Ã¢â€š ¬Ã‚ ¦ $11.4 million, up 87.7% (12.4%) Other acrylic polymers à ¢Ã¢â€š ¬Ã‚ ¦ $4.5 million, down 21.1% (4.9%) Other blood fractions à ¢Ã¢â€š ¬Ã‚ ¦ $3.6 million, down 38.4% (3.9%) Bovine semen à ¢Ã¢â€š ¬Ã‚ ¦ $3.4 million, up 90.9% (3.7%) Multiple vitamins à ¢Ã¢â€š ¬Ã‚ ¦ $2 million, down 33.3% (2.2%) Patient monitoring systems à ¢Ã¢â€š ¬Ã‚ ¦ $1.5 million, up 93.5% (1.7%) Other vitamins including natural concentrates à ¢Ã¢â€š ¬Ã‚ ¦ $1.49 million, up from nil in 2009 (1.6%) Insulin and its salts à ¢Ã¢â€š ¬Ã‚ ¦ $1.4 million, up from nil (1.5%) Heparin and its salts à ¢Ã¢â€š ¬Ã‚ ¦ $1.1 million, down 81.3% (1.2%). Mostly agricultural and medical items, the top U.S. exports above represent 87.9% of all American shipments to Iran. IMPORTS in IRAN U.S. imports from Iran amounted to $29.6 million during the first 5 months of 2010, up 3.2% from 2009. Hand-hooked carpets  of wool or fine animal hair à ¢Ã¢â€š ¬Ã‚ ¦ U.S.$16.9 million, up 8.2% (61.7% of total) Berry juice à ¢Ã¢â€š ¬Ã‚ ¦ $4 million, up 10,757% (13.5%) Shelled pistachios à ¢Ã¢â€š ¬Ã‚ ¦ $1.3 million, up 148.8% (4.4%) Ancient antiques à ¢Ã¢â€š ¬Ã‚ ¦ 1.2 million, down 72.9% (4.1%) Untufted or unflocked man-made fiber carpets à ¢Ã¢â€š ¬Ã‚ ¦ $805,000 up 520.8% (2.7%) Hand-knotted textile carpets à ¢Ã¢â€š ¬Ã‚ ¦ $612,000 down 67.4% (2.1%) Hand-woven wool carpets à ¢Ã¢â€š ¬Ã‚ ¦ $402,000 down 11.2% (1.4%) Fresh or dried figs à ¢Ã¢â€š ¬Ã‚ ¦ $300,000 up 418% (1%) Hand-inserted pile carpets of wool or fine animal hair à ¢Ã¢â€š ¬Ã‚ ¦ $274,000 up 1,543% (0.9%) Saffron à ¢Ã¢â€š ¬Ã‚ ¦ $270,000 up 69.4% (0.9%). The above products represent 92.7% of all Iranian imports into the United States so far in 2010. Iranian carpets remain among the most popular imported items from Iran. SOCIAL FACTORS Government and people are not working together. Chances are much that Taliban is able to strengthen the base.   The nuclear laboratory that is functional here is also a cause of big tension. Obama administration is making the other countries of the world to also bring their attention towards Iran and come out with the ways in which it could be subjected to rebuilding its view towards Iran.   In Iran, the family is the basis of the social structure.   The concept of family is more private than in many other cultures. Female relatives must be protected from outside influences and are taken care of at all times. It is inappropriate to ask questions about an Iranians wife or other female relatives.   Loyalty to the family comes before other social relationship, even business. Iranians see themselves as having two distinct identities: zaher (public) and batin (private).   When they are in public, they must conform to accepted modes of behaviour. It is only within their homes among their inner circle that they feel free to be themselves. Family members are always part of the inner circle.   The inner circle forms the basis of a persons social and business network. Friendship is very important and extends into business. The people from the inner circle can be relied upon to: offer advice, help find a job, or cut through bureaucracy. HEALTH AND WELFARE Health conditions have been improved after World War 2. Many of the disease such as small pox, cholera have been wiped out. Public hospitals are there which provides treatment to the poor. All health services are supervised by ministry of health, Treatment and medical education. TECHNOLOGICAL FACTORS Nanotechnology in fields helping to make best quality products at lower cost. IT companies collaborating to access the market. Inventions and innovation rate. Mechanization trend in the country. Irans apparently clandestine efforts to build a nuclear weapons program are a major foreign policy challenge for the Obama administration. ENVIRONMENTAL FACTORS Vehicles emissions, refinery operations, industrial effluents which contribute to por air quality. Most cars here use leaded gas and lack emission control equipment. Buses and cars running on natural gas are planned to replace the existing public transportation fleet in nature. Iran is suffering from overgrazing and deforestation. Wet land and bodies of fresh water are being destroyed as industries are increasing. It contends that the international rush to develop oil and gas reserves in the Caspian Sea presents that region with a new set of environmental threats. To evaluate the prevalence of overweight and obesity among Iranian adolescents and their relationship with modifiable environmental factors. POTENTIAL SOURCES USING PORTER IRAN first nuclear power which has born after many years. Russia is helping IRAN for launching nuclear power. Iran is already an irritant and potential source of crisis in Turkish-American relations. Ankara has significant economic ties and energy contracts with Tehran. The total trade volume between the two countries is $10 billion and expected to double in the next three years given Turkeys growing need for natural gas and willingness to lessen its dependence on Russia. With continued Israeli threats to attack Irans nuclear program Iran has a right to defend its skies against attackers. Iran has signed an arms deal with the Russian Roso boron export arms group to buy 250 Su-30 MKM warplanes and 20 Il-78 MKI aerial tankers. THREATS The US is dispatching Patriot defensive missiles to four countries Qatar, united Arab,  Bahrain  and  Kuwait   and keeping two ships in the Gulf capable of shooting down Iranian missiles. ANALYSIS IRAN is one of the few major economies that have kept positive growth despite 2009 global financial crisis and international sanctions relating to nuclear power. Distortion resulting from combination of price control and subsidies particularly on food and energy continues to weigh down the economy. There is wide spread corruption relating to private growth. High oil prices this year have enabled IRAN to amass US$100 billion in foreign exchange reserves. But there is still double digit unemployment and inflation in economy. GDP growth for developing oil exporters reached 3.1 and 3.7 percent, respectively, in 2010 and 2011. BIBLOGRAPHY http://www.payvand.com/news/10/jan/1220.html http://www.indexmundi.com/iran/gdp_real_growth_rate.html http://www.cbsnews.com/stories/2010/07/01/world/main6639202.shtml http://en.wikipedia.org/wiki/File:DemoIR.JPG http://en.wikipedia.org/wiki/File:Iraneco.PNG http://en.wikipedia.org/wiki/Iran http://analysis.newsvine.com/ http://en.wikipedia.org/wiki/History_of_the_Islamic_Republic_of_Iran

Advertising and Promotional Culture Essay

Race and Class in Verizon TV Ads No matter what are the patterns of the ads, the ultimate purpose of ad is attracting public attentions and selling the products. Based on different consumption groups, the ads from the same brand also need to change the advertising images, backgrounds and lines, to reach as many consumers as possible. Verizon Communication Inc is one of the most famous broadband and telecommunications company in United States. Its service range is very broad, including mobile phone, TV and Internet, and its consumption groups covers low class, middle class and upper class people. In this paper, I will analysis the class and racial elements in Verizon 4G LTE commercial and Verizon Mobile Devices and Healthcare commercial. Applying multi-racial advertising talents and different story telling methods, Verizon stresses on the class segregation while pays less attention on racial differences. This advertising strategy helps Verizon divide its consumption groups based on their consumption abilities. It is not only one method to avoid the disadvantage of racial selling, which easily limits the consumption groups, but also direct the company to improve the services to satisfy each specific class better. The Verizon 4G LTE commercial is also called â€Å"Bad Idea† commercial. Just as the African American guys keep saying â€Å"Whassup† in the Budweiser ad, Verizon keep showing the bold black â€Å"Bad Idea† sign after the men in the ad say some bad ideas. The background of the ad is a group of lower class men gather together and play basketball. During the break, they chat and share informations. â€Å"You guys check it out, household bleach. † â€Å"Look Good. † â€Å"I know, right? † Then the â€Å"Bad Idea† comes out with a sting sound. I tell you what saves the gas money. My kids hitchhike to the school. † â€Å"Great Call. † Then the â€Å"Bad Idea† sign comes out again. After two more guys share their information and both have been categorized as â€Å"Bad Idea†, the fifth man comes over, says, â€Å"Surprisingly the Verizon 4G LTE is like 6 times bigger, but I am going AT&T†. Instead of showing the â€Å"Bad Idea† sign again, the voiceover tell the consumers what is the â€Å"Good Idea†, â€Å"There are good ideas and bad, with over 6 times more coverage, Verizon, is the good idea†. This ad uses a sarcastic way to impress the people of lower class and the spectacular consumption strategy to sell the service. To sell the product to a group of people, ads always build up the environment and back ground they familiar with first. Watts defined spectacular consumption as â€Å"a process through which the relations among cultural forms, the culture industry, and the lived experiences of persons are shaped by public consumption†. The group of men in the ad have economic pressure and family burden so they come up their own ideas to save the money. Maybe playing basketball on weekends is their only chance to get rid of work and family messes, so they exercise, brag and relax. The group of men in the ad is the epitome of the lower class men in the United States. Their income is limited so they hope for better quality services with reasonable prices. And this the reason that Verizon keeps telling the men in front of the TV that their 4G is over 6 times more coverage compared to AT&T, which means we have better quality than AT&T and fair price. People’s consumption habits can easily be effected by the surrounding people. The same situation happens in the ad. Though most of the ideas come from those guys are bad ideas, but their friends are willing to accept it. And this is the disadvantage of speculation consumption. Unless people can make right decisions, because good ideas always spread. And this is the ultimate direction that Verizon is willing to go. If the men do not want to make bad decisions and feel brighter in their peers, choosing Verizon is always a good proof. Unlike focusing on social class characteristics mostly, this ad add one African American talent to minimize the racial segregation. It cannot change the fact that even in this small group, it is still white man dominant, but the black talent definitely increase the group diversity and make this more likely in American society. The situation in the other commercial is the other way. This is the TV commercial expressing how Verizon contributed in the health care field. To create out the confidence and reliability of Verizon’s services, the talents who play doctors and nurses in the ad look tidy, calm and helpful. One of the similarities among them is they all use mobile devices to check out the medical records, 3D brian scanner pictures or drug information. The patients are the other essential consumption group that Verizon wants to attract, so Verizon states that patients can measure the heart rate and the contractions and send them directly to the clinic through mobile devices, as well as helping the patients memorize their illness history. All the advantages prove the Verizon tries to â€Å"improve collaborations between care givers and patients†. Also, instead of putting the lines into the talents’ mouth, this ad use the voiceover to tell us the benefits of the service. In this way, Verizon makes the ad more like a Public Addressing Ad instead of a commercial ad. It may makes the consumers feel that Verizon is not only one company which just care about their own profits, it also cares about the society and is willing to pay back. Compared to the former 4G ad portraying the simpleminded, funny and a little arrogant lower class men, this ads pictures doctors and nurses, middle and higher class people as warm-hearted, dedicated and smart. They are the best group to publicize the reliability of high technology. Verizon applies the graphics and the statistics to show how professional Verizon can be in healthcare field. I think the multi-racial aspect is worth mentioning in this ad. Cortese once said in her paper that â€Å"advertising images, as cultural commodities and social constructions, are sites of struggle along racial fault lines in the United States’s cultural landscape†(Cortese, 1), and I think it is a good example of the improvement of racial problem in this country. On the one hand, the white people in this ad is still more than the colored people. After all, the United States is still one white dominancy society, but at the same, it is also a big â€Å"Melting Pot†. So we can still find the Asian American and Latino/African American face from this ad. Moreover, because doctor and nursers are care givers, so they are in a powerful statues, while patients are considered as the care acceptors and they are in a weaker position. In order to show the equal presentation, the ad also categorizes the Asian American as the doctor and the Latino/African American as the patient instead of ask both of them to be the patients. Different company has various adverting strategy. Luxury brands need to show their sharp fashion taste while normal brands must present their money-saving advantage. But for brands like Verizon, which provides necessary services for almost every class people, they need to use diverse selling advertisements to hit all possible consumption groups. From the two typical Verizon ads, people can conclude that the selling strategy of Verizon is dividing consumption groups based on their social class instead of their races. It is a more realistic way to provide different costing plans to various income groups. And it can also attract all people who has this economical ability instead of blocking out of some potential consumers because racial discrimination. In this way, Verizon could possible to increase their consumer range and increase their profit.

Corporate Social Responsibilities Carroll s Pyramid

Model 1. Carroll’s Pyramid Carroll (1991) organized different corporate social responsibilities as a four-layered pyramid model and called it the pyramid of responsibilities. The four different responsibilities - economical, legal, ethical and philanthropic are the layers of the pyramid. Corporate social responsibility involves the conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive. To be socially responsible then means that profitability and obedience to the law are foremost conditions when discussing the firm’s ethics and the extent to which it supports the society in which it exists with contributions of money, time and talent†. And the different layers in the pyramid help managers†¦show more content†¦This model is relating to Primark. Primark source globally, they don’t have their own factories that make their own products. They work with around 700 suppliers and all of their suppliers are from China, India and Bangladesh to Turkey and Eastern Europe. They take worker welfare seriously and they make sure that suppliers must follow the Code of Conduct to make products in good working conditions. Every factory of the suppliers is carefully inspected against the code before Primark replace and order with a supplier. If there is an any issues or problems they find in the products they will sent their inspected team to check all the products. Model 2. Mintzberg conceptual Horseshoe (1984) This model is relating to RBS where they said that RBS believes every decision and action is shaped by the purpose, vision and the value of RBS. RBS purpose is to serve their customers well and do the right things which includes, environmental, social, and ethical risks. Building a more sustainable RBS by putting customers first. RBS strategy based on customers trusting this bank. 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In MarchRead MoreCorporate Social Responsibility Definition1011 Words   |  5 PagesThis research study is about what the Corporate Social Responsibility (CSR) is, how people define and how I understand this term? According to my research and observations, CSR does not have only one and constant definition. I have read a lot of definitions of CSR and in fact, they are similar but not the same. Briefly, definition and understanding of CSR depends on person to person. Thus, I am going to talk about definitions of the CSR and I will define my own perspective about the CSR. Read MoreThe Pyramid Of Corporate Social Responsibility1262 Words   |  6 Pages It’s the responsibility of the top managers in an organization/business to conduct the business in accordance with the intent to follow all the company guidelines. 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Racial / Cultural Identity Development Model - 819 Words

RCIDM and Counseling The Racial/Cultural Identity Development Model was constructed to help counselors to better understand what frame of mind a client was in when they came into therapy. The development of cultural and ethnic identity occurs in a stage-wise manner throughout a person’s lifetime. According to the Racial/Cultural Identity Development Model (R/CID), this process occurs in five phases and reflect an individual’s understanding of his or her relationship with the dominant culture. These phases can guide the counselor to a better understanding of their client, although not everyone will fit into one of these phases. Some can be in several of the phases and some may not be in any of the phases. All five phases are guidelines to help a counselor if a client is dealing with racism or oppression. Ideally, once a person has reached the final stage, he or she is able to appreciate and respect his or her native culture and the dominant culture (Sue Sue, 2016). These phases include : conformity, dissonance, resistance and immersion, introspection, and integrative awareness. Phase one, the conformity stage, is where the client is guided by the dominant group and follow their behaviors and actions. The client is easily persuaded to follow the majority, going against their own race. This type of attitude helps the client feel more accepted by the majority because he or she believes that validation comes from a White perspective. The client accepts belief in WhiteShow MoreRelatedRacial / Cultural Identity Development Model1212 Words   |  5 Pagesculture I miss the cooking, the camaraderie, the unity that Hispanics have. The other day I was asked at work by a co-worker â€Å"What are you† I understood what she was trying to ask me, but the question still shocked me. 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